New release · October 2026
Athletes Mean Business
The Skills Guide
Every athlete is already in business. This guide takes ninety-six skills from twelve college sports, shows each one in a real moment of competition and a specific scene at work, and ties it to the leadership language employers use in interviews and performance reviews.
Inside: what to check before you sign an NIL deal, a self-assessment, twelve interview questions with answers built from a sport, and the resume and LinkedIn chapters. It is the idea behind AmplifyU, written for every athlete.
For student-athletes, former athletes starting a career, and the coaches, parents, and advisors who help them.
Wall art for your athlete: the ten leadership lessons on a personalized canvas.
